Customer LTV

Calculates LTV using: Average Purchase Value x Average Purchase Frequency x Average Customer Lifespan. Compares LTV against your CAC.

When deciding how much to spend acquiring customers, evaluating retention strategies, or projecting long-term revenue.

Shows whether your customers are worth more than what you spend to acquire them — the most important ratio in business.

Enter average purchase value, purchase frequency per year, and average customer lifespan in years. Click Calculate.