Pricing Optimizer

Based on a standard elasticity model (-1.5), here is the profit curve:

Models the relationship between price, demand elasticity, and costs to find the price point that maximizes net profit.

When launching a new product, adjusting prices for an existing line, or testing price sensitivity assumptions.

Shows you exactly where profit peaks based on your cost structure and demand assumptions. Data-driven pricing decisions.

Enter your cost per unit, current price, estimated demand, and price elasticity. Click Optimize to see the ideal price.